Latest Episodes
112
Ep. 112 - Kyle Fondren: By 2030, Students Will Talk to Your Website, Not Browse It
What happens when your website's most important visitor isn't a person—but an AI agent? In this episode, host Jeff Dillon sits down with Kyle...
Ep. 111 - Matt Russell: Stop Ranking for Traffic, Rank for Sign-UP Intent
What does a historian trained in medieval manuscripts know about SEO and generative engine optimization? More than you might think. In this episode, host...
110
Ep. 110 - Eytan Wurman: Scouting Infrastructure for Artistic Intelligence
Jeff Dillon welcomes back Eytan Wurman, founder and CEO of CommonTime Pathways—the recruiting platform built on a simple, disruptive idea: creatives deserve the same...
109
Ep. 109 - Melanie Moran: AI Can Learn Your Voice, It Can't Manufacture It
In this episode, host Jeff Dillon welcomes Melanie Moran, Vice President and Senior Strategist at Mackey Strategies, who spent nearly two decades at Vanderbilt...
108
Ep. 108 - Austin Blair: Buy-In Is Too Small of a Goal
What if the reason your enrollment strategy keeps stalling has nothing to do with the plan—and everything to do with the culture? In this...
107
Ep. 107 - Si Elliott: Change Your Shoes, Not Your Software
What if the biggest problem in higher ed marketing isn't technology, budget, or even strategy—but the fact that we assume students make rational decisions...