Latest Episodes
103
Ep. 103 - Jenny Petty: The Alignment Gap That's Bankrupting Higher Ed Marketing
Jeff Dillon talks to Jenny Petty, Vice President of Industry Relations and Advisory Services at Simpson Scarborough, who has spent over a decade inside...
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Ep. 102 - John Fees: The Insurance Founder Who Says His Own Company Shouldn't Have to Exist
What if the best measure of an insurance company's success isn't how many claims it denies, but how many it pays—and how many of...
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Ep. 101 - Jeff Wilser: How One Chatbot Cut Summer Melt in Half
In a world drowning in AI hype, how do you separate what's actually useful from what's just shiny? And what happens when the people...
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Ep. 100 - Wendy Wong: Stop Asking What Users Want - Show Them Instead
In this episode—the 100th recording of The Signal—host Jeff Dillon sits down with Wendy Wong, Director of Enterprise Support and Client Engagement at Florida...
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Ep. 99 - Brian Hartnack: Higher Ed Just Lost 25% of Its Search Traffic
What happens when an enrollment marketing agency that's been at it for 20 years looks back and realizes their biggest lesson wasn't about campaigns—it...
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Ep. 98 - Andy Crestodina: There's No Appeals Process when AI Picks Your School
What happens when a prospective student asks ChatGPT for the best computer science program in the Midwest—and gets a complete answer without ever clicking...