Latest Episodes
Ep. 99 - Brian Hartnack: Higher Ed Just Lost 25% of Its Search Traffic
What happens when an enrollment marketing agency that's been at it for 20 years looks back and realizes their biggest lesson wasn't about campaigns—it...
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Ep. 98 - Andy Crestodina: There's No Appeals Process when AI Picks Your School
What happens when a prospective student asks ChatGPT for the best computer science program in the Midwest—and gets a complete answer without ever clicking...
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Ep. 97 - Russell Long: Stop Blaming AI. Your Data is the Problem
Every CIO I talk to wants to know how to get AI ready. But according to Russell Long, co-founder and CEO of Authentica Solutions,...
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Ep. 96 - Troy Holaday: 52,000 Degrees Were Already Earned. They Just Hadn't Been Found.
Transfer credit is one of higher ed's most persistent headaches. Students lose credits, take longer to graduate, and navigate a labyrinth of institutional policies...
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Ep. 95 - Jeff Meade: Why Paul Quinn College Made Entrepreneurship a Graduation Requirement
What if a college degree required not just passing classes—but launching a real business? In this episode, host Jeff Dillon sits down with Jeff...
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Ep. 94 - Elysia Labita: Marketing Can't Out-Optimize Misalignment
What if the biggest barrier to enrollment growth isn't your marketing budget—but your program portfolio itself? In this episode, host Jeff Dillon sits down...