Latest Episodes
95
Ep. 95 - Jeff Meade: Why Paul Quinn College Made Entrepreneurship a Graduation Requirement
What if a college degree required not just passing classes—but launching a real business? In this episode, host Jeff Dillon sits down with Jeff...
94
Ep. 94 - Elysia Labita: Marketing Can't Out-Optimize Misalignment
What if the biggest barrier to enrollment growth isn't your marketing budget—but your program portfolio itself? In this episode, host Jeff Dillon sits down...
93
Ep. 93 - Dave Tucker: The Note Taker's Dilemma — Why Lectures Are Mostly Wasted
What if the biggest barrier to student success isn't ability—but the belief that effort is even worth it? In this episode, host Jeff Dillon...
92
Ep. 92 - Paula French: From Clicks to Conversions—A Practical Playbook for AI Search
Your traffic is down. Your inquiries are flattening. But your applications haven't dropped. What's happening? The front door just moved—and most higher ed marketers...
91
Ep. 91 - Mallory Willsea: Activity vs. Strategy—Why Higher Ed Marketing Measures the Wrong Things
After nearly 20 years watching colleges pour millions into sameness—the same viewbooks, the same home page videos, the same taglines—Mallory Willsea has a message...
90
Ep. 90 - Haley Platt: Breaking the Information Barrier: How First-Gen Students Navigate College
What happens when a recent college graduate who grew up with smartphones, social media, and the chaos of modern college applications becomes a chief...