Latest Episodes
108
Ep. 108 - Austin Blair: Buy-In Is Too Small of a Goal
What if the reason your enrollment strategy keeps stalling has nothing to do with the plan—and everything to do with the culture? In this...
107
Ep. 107 - Si Elliott: Change Your Shoes, Not Your Software
What if the biggest problem in higher ed marketing isn't technology, budget, or even strategy—but the fact that we assume students make rational decisions...
106
Ep. 106 - Jeffrey Stepakoff: Content Is What You Put in a Sofa
What happens when a veteran TV writer—whose credits include The Wonder Years, Dawson's Creek, and Disney's Tarzan—decides to build a film school inside North...
105
Ep. 105 -Michael Leggs: The Essay Was Never Evidence of Thinking
What if the real crisis AI has exposed in higher education isn't student dishonesty, but the fact that we've been treating final papers as...
104
Ep. 104 - Raffi DerSimonian: Ikigai and purpose driven paths
Jeff talks to Raffi DerSimonian, VP and Chief Strategy Officer at ERI, a digital agency that has been building for colleges and universities since...
103
Ep. 103 - Jenny Petty: The Alignment Gap That's Bankrupting Higher Ed Marketing
Jeff Dillon talks to Jenny Petty, Vice President of Industry Relations and Advisory Services at Simpson Scarborough, who has spent over a decade inside...