Latest Episodes
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Ep. 92 - Paula French: From Clicks to Conversions—A Practical Playbook for AI Search
Your traffic is down. Your inquiries are flattening. But your applications haven't dropped. What's happening? The front door just moved—and most higher ed marketers...
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Ep. 91 - Mallory Willsea: Activity vs. Strategy—Why Higher Ed Marketing Measures the Wrong Things
After nearly 20 years watching colleges pour millions into sameness—the same viewbooks, the same home page videos, the same taglines—Mallory Willsea has a message...
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Ep. 90 - Haley Platt: Breaking the Information Barrier: How First-Gen Students Navigate College
What happens when a recent college graduate who grew up with smartphones, social media, and the chaos of modern college applications becomes a chief...
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Ep. 89 - Leslie Weller: How AI Site Search Turns Student Discovery Into a Competitive Advantage
Every month, nearly half a million people type questions into your university's search bar. They're telling you exactly what they want to know—about deadlines,...
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Ep. 88 - Brian Clark: Building RISD's Digital Future at Scale
What happens when a prestigious art and design school has over a hundred siloed websites, each with its own content management system, hosting arrangement,...
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Ep. 87 - Grant Greenwood: How to Automate What Actually Matters in Enrollment
What happens when a sitting vice president of enrollment management—who evaluates and buys ed tech every day—decides to build his own solution to a...